Back working from home today catching up on the launch of the big campaign which I missed yesterday. I’ve been advising on this since the campaign started planning earlier in the year.

New Zealand has an appalling and shameful record for family violence, especial child abuse. I’ve blogged about this before. This campaign is the first in three years and the first phases of TVCs (ads) are about establishing what family violence is – and that it’s OK to ask for help.

The ads don’t start running till the weekend here but here’s the preview. I would say enjoy but don’t think this is viewing anyone is really proud of.

http://uk.youtube.com/watch?v=7LxWXVLXLwY